Hiring a Web Designer — The Definitive Guide

what to look for when hiring a web designer

Choosing the right web designer is an important consideration for any business aiming to establish a strong online presence. A web designer’s expertise goes beyond creating visually appealing websites; they also play a significant role in enhancing user experience and ensuring the site performs well in search engine rankings. This guide will help you understand what to look for when hiring a web designer, focusing on their qualifications, technical and creative skills, and their ability to integrate SEO fundamentals and SEO copywriting into their design process.

The Importance of a ‘Good’ Web Designer

A skilled web designer is essential for creating a website that is not only visually attractive but also user-friendly and functional. An effective website reflects the brand’s identity, builds credibility, and provides a seamless user experience (UX), which is crucial for retaining visitors and converting them into customers. A good web designer also ensures the website is optimized for mobile devices (responsive design), which improves accessibility and engagement across a variety of platforms.

Assess Their Creative Skills

When evaluating a web designer, assessing their creative skills—encompassing design aesthetics, problem-solving abilities, and their grasp of innovation and trends is crucial. These skills determine how well they can create visually appealing, functional, and up-to-date websites that meet your business needs.

web design creative process

Design Aesthetics

A web designer’s sense of aesthetics is vital for creating visually engaging websites that attract and retain visitors. The best way to evaluate a designer’s creativity is to review their portfolio for diversity and consistency. Look for designs that effectively use color, typography, and imagery to create a cohesive brand experience. Consider how their designs evoke emotions and whether they align with the latest trends without sacrificing functionality. A designer who can balance aesthetics with usability will create a beautiful, user-friendly website that effectively achieves your business goals.


Design challenges are inevitable in web development, and a skilled designer must be adept at finding solutions. Assessing a designer’s problem-solving abilities involves understanding their approach to overcoming design obstacles and optimizing user experience. Ask potential designers to describe how they’ve handled previous challenges, such as integrating complex functionalities or ensuring cross-device compatibility. Their ability to adapt and find innovative solutions strongly indicates their capability to handle your project efficiently and creatively.

Innovation and Trends

The web design landscape constantly evolves, and a good web designer must stay updated with the latest trends and technologies. A designer who stays informed of industry advancements can incorporate modern elements that enhance user engagement and improve site performance. Evaluate their familiarity with current trends. An innovative designer will leverage these trends to create a contemporary and competitive website that meets the expectations of today’s users.

By focusing on these aspects of creative skills, you can ensure that the web designer you choose will deliver a site that is visually stunning, functional, user-friendly, and aligned with the latest industry standards.

Evaluate Their Technical Skills

When hiring a web designer, evaluating their technical skills is crucial to ensure they can build a functional, high-performing website. These skills include core competencies in web development technologies and proficiency in design software. Understanding these aspects will help you hire a website designer who can effectively meet your project requirements.

running a business

Core Competencies

A web designer should possess essential technical skills to create and maintain a high-quality website. Key competencies include:

  • HTML: The foundation of web content, HTML is essential for structuring web pages and ensuring they display correctly across various browsers and devices.

  • CSS: Cascading Style Sheets (CSS) are crucial for designing and customizing the visual presentation of web pages, including layout, colors, and fonts.

  • JavaScript: This programming language adds interactivity and dynamic elements to websites, enhancing user engagement and functionality.

  • PHP: A server-side scripting language widely used for web development, PHP is essential for creating dynamic web pages and integrating databases, enhancing the functionality of websites.

  • UX/UI Design: User Experience (UX) and User Interface (UI) design are vital for creating intuitive, user-friendly websites that provide a seamless experience. This involves understanding user behavior, designing interactive elements, and ensuring accessibility.

  • Responsive Design: Given the growing number of mobile users, it is critical to design websites that work well on a variety of devices and screen sizes.

Software Proficiency

Proficiency in various design tools and software is another important aspect to consider when hiring a web designer. The following tools are widely used in the industry:

  • WordPress: Although not specifically software, WordPress is a widely used content management system (CMS) used in the design process. It allows designers to create dynamic, easily manageable websites with a wide range of themes and plugins for added functionality. Maize Agency builds our custom websites exclusively on WordPress due to its endless customization capabilities. 43% of all websites in the world and 63% of all websites requiring content management systems are built on WordPress. (Hostinger)

  • Adobe Creative Suite: This suite includes Photoshop, Illustrator, and XD, which are essential for creating and editing graphics, illustrations, and interactive prototypes.

  • Figma: Figma is a cloud-based design tool that enables real-time collaboration among team members. It is ideal for projects that require constant feedback and iteration.

  • InVision: This tool is useful for prototyping and collaborating on design projects. It allows designers to create interactive mockups and efficiently gather client feedback.

  • Markup.io: An online tool that simplifies the feedback process by allowing clients and team members to annotate and comment directly on web designs and PDFs, facilitating clearer communication and more timely and efficient revisions.

By ensuring that a web designer has these core competencies and software proficiencies, you can be confident in their ability to deliver a visually appealing and technically robust website. This combination of skills ensures that your website will not only look great but also perform well in terms of speed, functionality, and user experience.

Do They Have a Solid Understanding of Business and Marketing?

business and marketing

A web designer’s understanding of business and marketing is crucial for creating a website that looks good and achieves your business goals. Evaluating their knowledge in this area ensures they can design with a strategic approach that appeals to your target audience, enhances SEO, and drives conversions.

Target Audience

Understanding your target audience is essential for a web designer to create a site that resonates with your intended users. A designer should be able to research and identify your audience’s preferences, behaviors, and needs. This involves creating user personas and designing the site with these personas in mind, ensuring that the content, layout, and functionality align with what your audience is looking for. An effective design tailored to your target audience can significantly enhance user engagement and satisfaction.

Do They Prioritize SEO Best Practices and SEO Copywriting Into the Web Design Process?

SEO in web design process

The Role of SEO in Web Design

SEO is a fundamental aspect of web design that significantly impacts a website’s visibility and performance in search engine results. Hiring a web designer who integrates SEO fundamentals and SEO copywriting into their design process can greatly enhance the performance and visibility of your website. A significant portion of online experiences, approximately 68%, begin with a search engine, making SEO a critical component of digital strategy.

Incorporating SEO into web design involves optimizing technical aspects like site speed and mobile responsiveness while ensuring that content is strategically crafted to target relevant keywords. By incorporating SEO copywriting, a web designer ensures that the website ranks higher in search results, drives organic traffic, and ultimately increases the potential for conversions and business growth.

The Importance of SEO Knowledge

SEO knowledge is a critical component of web design, directly impacting your site’s visibility and ranking on search engines. A knowledgeable web designer understands how to incorporate SEO best practices, such as optimizing site structure, improving load speeds, and using appropriate keywords in meta tags and content.

They should be familiar with both on-page and technical SEO elements, ensuring your website is easily crawlable by search engines and ranks well for relevant search queries. This expertise can drive more organic traffic to your site, increasing your online presence and potential customer base.

8 FAQs Regarding the Importance of SEO in Web Design

  1. Why is SEO important in web design? SEO improves your website’s visibility and ranking on search engines, driving organic traffic.

  2. What is SEO copywriting? SEO copywriting involves creating content that is optimized for search engines and engaging for readers.

  3. How can a web designer improve SEO? By optimizing site structure, loading speed, mobile responsiveness, and implementing relevant keywords.

  4. What should I look for in a web designer’s portfolio? Look for diverse projects, user-friendly designs, and evidence of SEO integration.

  5. How does mobile responsiveness affect SEO? Google prioritizes mobile-friendly websites in its search rankings.

  6. What are the benefits of hiring a web designer with SEO skills? A designer with SEO skills ensures your site ranks well on search engines and attracts more visitors.

  7. Can SEO copywriting improve conversion rates? Yes, well-optimized content can engage visitors and encourage them to take desired actions.

  8. How does site speed impact SEO? Faster-loading sites rank higher on search engines and provide a better user experience.

Conversion Optimization

Conversion optimization involves designing your website to encourage visitors to take specific actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.

A skilled web designer incorporates elements that drive conversions by using clear calls-to-action (CTAs), intuitive navigation, and strategically placed content that guides users through the conversion funnel. They understand persuasive design principles, such as social proof, urgency, and trust signals, to enhance credibility and prompt user action. A designer can help turn your website visitors into loyal customers by focusing on conversion optimization, ultimately achieving your business goals.

By ensuring that a web designer deeply understands your target audience, SEO principles, and conversion optimization techniques, you will create a website that attracts visitors and drives meaningful business results.

What Is Their Web Design Process and Workflow?

Understanding a web designer’s process and workflow ensures smooth project execution and successful outcomes. This includes their design process, project management skills, handling of revisions and feedback, and client interaction capabilities.

website design project management

Design Process

A well-defined design process is crucial for delivering a high-quality website from concept to final product. A competent web designer typically follows a structured process that includes initial consultations to understand the client’s needs, creating wireframes and mockups, developing prototypes, and conducting usability testing. This process ensures all design elements align with the client’s vision and business objectives. Reviewing their previous projects and asking for a detailed explanation of their design process can provide insight into their methodology and thoroughness.

Project Management

Effective project management skills are vital for managing timelines, budgets, and project milestones. A proficient web designer should use project management tools to track progress, allocate resources efficiently, and ensure the project stays on schedule and within budget. At Maize Agency, we rely on Asana for our project management. There are other similar project management systems that offer similar features, but we love Asana for its ease of use and project customization features.

The most important thing to consider is whether your web designer uses some project management system to make the web design process as efficient as possible. They should also provide clear timelines and milestones, informing you at every project stage. This transparency helps manage expectations and deliver the project on time.

Revisions and Feedback

Handling revisions and feedback is a critical part of the design process. A good web designer should have a systematic approach to incorporating client feedback and making necessary revisions. This involves setting up regular check-ins and review sessions where clients can provide input, which the designer then integrates into the design. Clear communication and a willingness to adapt to feedback are essential for ensuring that the final product meets the client’s expectations and requirements.

As mentioned earlier, we use Markup.io for the client feedback process at Maize Agency. Markup.io is extremely intuitive, making commenting directly on the live website, in each device view, simple and quick and allowing for seamless collaboration.

Managing Client Interaction

Effective client interaction is key to a successful project. A web designer must communicate clearly and regularly with clients to understand their needs and preferences. This involves active listening, asking the right questions, and providing professional guidance based on their expertise. A designer who excels in client interaction will regularly update clients on progress, promptly address concerns, and ensure their feedback is incorporated into the design. This collaborative approach builds rapport and trust and ensures a smooth working relationship.

Does Your Budget Align with Their Pricing?

When considering the budget and pricing for their web design project, business owners should evaluate different pricing models offered by potential web designers. Whether you opt for an hourly rate, a project-based fee, or a retainer, understanding these options will help you make an informed decision.

web design budget how much does website design cost

It’s also essential to weigh the cost versus the value the designer provides, ensuring that their years of experience and expertise justify the investment. A good website designer will be transparent about their pricing and any additional costs that may arise, such as for revisions or extra features.

Business owners must also consider the length of a web design project and how this impacts the overall budget. Collaborating with a designer with a proven track record and experience can streamline the process, saving time and reducing costs in the long run. It’s crucial to discuss timelines and milestones upfront with your potential web designer to ensure that the project stays on schedule and within budget. By doing so, you can secure a high-quality website that meets your business needs without unexpected financial surprises.

Don’t be afraid to ask detailed questions about what is included in the pricing or quote you receive. Understanding their pricing models, evaluating the cost versus value, and identifying potential hidden costs will help you make the best decision.

Web Design Pricing Models

Web designers typically use various pricing models, each with its own advantages depending on the project’s scope and complexity. Common pricing models include:

  • Hourly Rate: Designers charge based on the number of hours worked. This model is flexible and suitable for projects with uncertain scopes or those requiring ongoing updates. Rates can vary widely based on the designer’s experience and location.

  • Project-Based: A fixed price is agreed upon for the entire project, covering all aspects from initial design to final delivery. This model is beneficial for well-defined projects with clear deliverables and timelines.

  • Retainer: A monthly fee is paid to the designer for a set number of hours or services. This model is ideal for ongoing work or continuous updates and maintenance.

Assessing Cost vs. Value

Evaluating whether a designer’s pricing aligns with the value they offer involves assessing several factors:

  • Portfolio Quality: Review their previous work to determine if the quality and style meet your expectations and business needs.

  • Experience and Expertise: More experienced designers often charge higher rates but bring valuable skills and knowledge that can lead to better outcomes.

  • Additional Services: Consider whether the designer offers extra services like SEO, content creation, or ongoing support, which can add significant value to your project.

  • Client Testimonials: Positive reviews and recommendations from previous clients can indicate the value and reliability of the designer’s services.

Beware of Hidden Costs

It’s important to be aware of potential hidden costs that may arise during the project. These can include:

  • Revisions: Most designers limit the revisions included in the initial price and charge extra for additional changes. Inquire about how this process works with any potential web designer.

  • Additional Features: Requests for extra functionalities or design elements not specified in the initial agreement will likely incur additional charges.

  • Maintenance and Updates: Post-launch maintenance, updates, and support may not be included in the initial cost, so clarify these aspects upfront.

  • Licensing Fees: Premium plugin, theme, or software license costs might be added to the project expenses.

By thoroughly understanding these aspects of a web designer’s pricing, you can ensure that your budget is aligned with the costs and that there are no surprises down the road.

Do They Have Testimonials and References to Share?

Evaluating a web designer’s credibility and quality of work often involves looking at client testimonials and references. These provide insights into their professionalism, reliability, and the results they deliver.

web design testimonials and reviews

Client Testimonials

Client testimonials are a valuable resource for understanding what previous clients have experienced working with a web designer. These testimonials can reveal:

  • Project Success: Positive feedback on completed projects indicates that the designer met or exceeded client expectations.

  • Communication Skills: Clients often comment on how well the designer communicated throughout the project, which is crucial for a smooth collaboration.

  • Problem-Solving Abilities: Testimonials may highlight the designer’s ability to handle challenges and provide effective solutions.

  • Overall Satisfaction: Consistent positive feedback is a good indicator of the designer’s reliability and professionalism.

When reviewing testimonials, look for detailed comments that cover these aspects rather than just general praise.

Check References

Asking for and checking references can provide a more in-depth understanding of a web designer’s capabilities. Here’s why you should ask for references and the questions you might consider:

  • Direct Feedback: References allow you to speak directly with previous clients and ask specific questions about their experience.

  • Verification: This helps verify the authenticity of the designer’s portfolio and the claims made in testimonials.

  • Insight into Work Ethics: References can provide insights into the designer’s work ethic, reliability, and how they handle deadlines and pressure.

Some of the Most Important Questions to Ask References:

  • Project Details: Can you describe the project you worked on with the designer?

  • Communication: How effectively did the designer communicate and keep you updated?

  • Challenges: Were there any challenges during the project, and how were they handled?

  • Timeliness: Did the designer complete the project on time and within budget?

  • Satisfaction: Would you hire this designer again or recommend them to others?

By thoroughly reviewing client testimonials and checking references, you can gain a comprehensive understanding of a web designer’s performance and suitability for your project.

Red Flags to Watch For When Interviewing Web Designers

When interviewing web designers, it’s important to be aware of potential red flags that may indicate future problems. Identifying unprofessional behavior, poor communication skills, and inflexibility can help you avoid hiring someone who may not meet your expectations.

what to look for when hiring a website designer colorado springs

Unprofessional Behavior

Warning signs of unprofessional behavior include:

  • Missed Deadlines: Consistently missing deadlines or being late for meetings indicates a lack of reliability and time management skills.

  • Poor Quality Work: Low-quality work samples or a portfolio that doesn’t meet industry standards suggest a lack of expertise and attention to detail.

  • Unreliable References: Negative feedback or reluctance to provide references can be a red flag.

  • Unclear Contracts: Vague or incomplete contracts and agreements may lead to misunderstandings and unmet expectations.

Poor Communication

Signs of inadequate communication skills include:

  • Delayed Responses: Slow or inconsistent responses to emails and messages can indicate poor communication and lack of commitment.

  • Lack of Clarity: Difficulty explaining their process, answering questions, or providing clear updates can lead to misunderstandings and confusion.

  • Inadequate Listening: Failing to listen to your needs, preferences, and feedback suggests they may not fully understand or respect your vision.


Identifying if a designer is too rigid or inflexible in their approach includes:

  • Resistance to Feedback: A designer who is defensive or dismissive of your input and unwilling to make changes may not be the right fit.

  • One-Size-Fits-All Solutions: Proposing the same design solutions for different projects without customization indicates a lack of adaptability.

  • Rigidity in Process: Insisting on following their process without accommodating your specific needs and preferences can lead to dissatisfaction with the final product.

By watching for these red flags during the interview process, you can better assess whether a web designer is professional, communicative, and adaptable, ultimately helping you make a more informed hiring decision.

From Concept to Completion and Beyond

Hiring a web designer for your new website is a good idea to ensure it is visually appealing, user-friendly, and optimized for search engines. A professional web designer will guide your web design project from concept to completion, incorporating essential elements of search engine optimization (SEO) to enhance your site’s visibility on search engine results pages.

By choosing a reputable web design agency or web developer, you will access a wide range of web design services, from custom layout creation to responsive design, ensuring your website will look great on all devices. Collaborating with a web design firm allows you to leverage their aesthetic and technical web development expertise. They can create a cohesive design that reflects your brand identity while ensuring optimal performance and user experience.

Ongoing Support and Maintenance

Web design agencies will also typically offer or include ongoing support and maintenance plans, ensuring your site is kept updated and secure. Whether launching a new website or redesigning an existing one, investing in professional web design is crucial for building a strong online presence and achieving your business goals.

Key Takeaways: Your Guide to Hiring the Right Web Designer

Key Takeaways about hiring a web designer

When choosing a web designer, several critical factors ensure you select the right professional for your project:

  • Look for a designer with a strong portfolio demonstrating a balance of aesthetics and functionality.
  • Evaluate their technical skills, including proficiency in HTML, CSS, JavaScript, and design software like Adobe Creative Suite and Figma.
  • Assess their understanding of business and marketing principles, particularly their ability to design for your target audience, incorporate SEO, and optimize for conversions.
  • Ensure their process and workflow are transparent and efficient and include clear communication and adaptability to feedback.
  • Be mindful of your budget, considering their pricing models, the value they offer, and potential hidden costs.
  • Check testimonials and references to gain further assurance of their reliability and professionalism.

Get Started on Your Web Design Project with Maize Agency

Ready to find the perfect web designer for your project? We would love the opportunity to talk with you about your business and website goals and to bid on your web design project. Feel free to reach out for a consultation by Scheduling a Call. As a very small marketing agency, we are personally invested in each of our clients and their businesses. We incorporate all of the best practices throughout this guide, but we do it so that it is never overwhelming or confusing. Our processes are easy to get comfortable with, and we go above and beyond for all our clients.

We also don’t ever bother potential clients with high-pressure sales tactics. We want to work with clients who are as excited to work with us as we are with them and who see the value in the service we provide. We promise never to pressure you. If you decide another web design agency is a better fit—we understand completely and will genuinely wish you the best of success as you move forward.

We genuinely love talking with business owners about their current needs and future goals, and we make the process very easy and comfortable! Contact us today to get started on your journey to an outstanding online presence!