Colleen Firmin Thomas Fine Art

CLIENT CASE STUDY

Colleen Firmin Thomas Logo

PROJECT COMPLETED

October 2023

SERVICES PERFORMED

Custom Branding
Custom WordPress Website Design
Mobile Responsive Design
UX Design
Portfolio
SEO Strategy
Web Hosting & Maintenance

ABOUT THE CLIENT

Colleen is an Alaska Native visual artist who uses a variety of unique materials such as porcupine quills and feathers in her mixed media paintings to bring feelings of comfort, home, care, and belonging. Colleen’s childhood was spent navigating the tension between growing up between two cultures. Her beautiful art is the outworking and expression of this cultural tension.

KEY WEBSITE FEATURES

BRANDING | For Colleen’s branding we wanted something straightforward yet elegant that wouldn’t detract from her art. We used one of Colleen’s favorite pieces she has created as our inspiration for her branding colors. The deep maroon and gold provide a rich backdrop to showcase Colleen’s Alaskan Fine Art.

AUTOMATED CUSTOMER COMMUNICATION | Colleen was spending a lot of time communicating with customers answering individual questions regarding her art. We were intentional in the design of Colleen’s website to include FAQ’s, a contact form for questions, and a place for her to promote her upcoming shows. The user-friendly layout of the website helps customers find everything they need directly on the website allowing Colleen more time to make amazing art, rather than responding to inquiries. 

INTEGRATED E-COMMERCE SOLUTION | One of Colleen’s goals for the website was to have a minimalistic ‘storefront’ for the website to show customers which pieces of art are currently available for purchase. She wanted them to be able to purchase art through the website without having to reach out through alternative methods in order to purchase her work. We created an easy to use PayPal integration so Colleen can more easily sell her pieces.

ROBUST PORTFOLIO FEATURING CLIENT’S ARTWORK | Colleen has so many incredible pieces, and she desperately needed a beautiful and clean way to display them. We designed a simple and aesthetically pleasing portfolio on her website where customers can peruse through her stunning collection and enlarge the images to see the detail in her pieces.

RETURN ON INVESTMENT

Monthly Organic Traffic
+ 0 %
Average Click Thru Rate
+ -2 %
Average Monthly Impressions
+ 0 %

ADDITIONAL INTERNAL PAGES

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